Business study report Assignment Example | Topics and Well Written Essays - 2750 words

Business study report - Assignment Example A company frames its positioning, branding and segmenting strategies, after considering the business strategies introduced by its primary competitors (Yabushita & Suehiro, 2014). However the report will show that the aggregate profitability, cost and revenue experienced by a company are significantly dependent on the nature and efficiency of its factors of production. The scale and scope of commercialization practiced by a company depends on these factors (Colquitt, et al., 2013). Along with internal business aspects, commercial prosperity of a company depends on the external political and economic conditions. The report will show that political and economic outcomes of Thailand will create significant impact on the business of Charoen Pokphand Group. Finally the researcher will provide a brief focus on the role of sustainability in the modern business world. Thus long run success of a company depends on a series of macroeconomic and internal business interaction. Charoen Pokphand Group (CP) known as one of the biggest conglomerate of Asia. The company was founded in 1921 and its headquarters are located in Bangkok, Thailand (Yabushita & Suehiro, 2014). After its inception, the company has considerably expanded the scale and scope of business internationalization. At present, CP provides its services and products in more than 20 countries of the world. The business of CP is segmented in three major industries, namely telecommunications, retailing and food and agro-industry. The company has its own restaurants, telephone companies, hypermarkets, convenience stores (Yabushita & Suehiro, 2014). It also provides internet services to its customers and sells certain edible items such as meat and frozen food. Charoen Pokphand Group is a giant multinational company of Thailand and it trades its products and services to government, corporate companies and also common household customers in the market. CP